Posts by Brianna Grantham
Let’s Talk about Values-Based Marketing
What is Values-Based Marketing? Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message. Why…
Read More2020 Seattle and Socially-Distant Holiday Gift Guide
The holidays will be…different in 2020. Many of us who might normally travel to see family and friends will be staying local, but that doesn’t mean we can’t send thoughtful gifts and express our love from six feet apart. We’ve updated and expanded our holiday gift giving guide to help you find the right present…
Read MoreWebinar Series: COVID-19 relief, resources and requirements for Washington small businesses by WA SBLT
Webinar series panelists review COVID-19 related relief, resources and requirements for small businesses specific to Washington The Small Business Liaison Team from the Department of Employment Security, Labor & Industries, Revenue, Health, Enterprise Services and Governor’s Office of Regulatory Innovation and Assistance is hosting a Webinar Series! Phew! We know that’s a mouthful. COVID-19…
Read MoreBrianna Grantham Talks Marketing with Snowden McFall on Ignite Success TV
Brianna J. Grantham is the Founder and Executive Consultant of BJG Consulting. Watch her July 24, 2020 interview with Snowden McFall on Ignite Success TV, as Snowden and Brianna talk marketing and their shared adoration for New Zealand PM Jacinda Ardern. Snowden is a motivational speaker, corporate trainer, and coach, six-time author, entrepreneur,…
Read MoreThe Greater Seattle Area, Eastside and Beyond 2018 Holiday Gift Guide
Whether you’re terrible at selecting and giving gifts, lazy, or simply want to give great gifts this year, the options on this list are all winners! Seattle Gift certificate for spa services at LoLo Spa and Events in Ballard Gift certificate for KickIt Boutique in Ballard (or to order direct online) Gift certificate for The Escape Artist in Sodo…
Read MoreHow Well Do You Know Your Competition?
Do you know who your top competitors are? The other businesses who currently serve your customers, who want to serve your customers, or from whom you’re wooing customers? If you don’t know who your competition is, you’re missing a large piece of key marketing intelligence. Who is your competition? First, you need to identify the…
Read More