Posts Tagged ‘business growth’
Let’s Talk about Values-Based Marketing
What is Values-Based Marketing? Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message. Why…
Read MoreHow Well Do You Know Your Competition?
Do you know who your top competitors are? The other businesses who currently serve your customers, who want to serve your customers, or from whom you’re wooing customers? If you don’t know who your competition is, you’re missing a large piece of key marketing intelligence. Who is your competition? First, you need to identify the…
Read MoreHow well do you engage your audience?
Accessing target audiences is growing more difficult for brands, despite the increased number of methods for reaching people. In order to effectively and genuinely communicate with and engage your audience, focus on content and methods that work both for and with your target. Take the time to ask: Who is our audience? If you understand…
Read MoreSo You Started a Business – Now what?
What happens after you start your business? What comes next? This is a topic I feel I can speak on with some authority – I’ve been in your shoes! Whether you started an Etsy store for those cool whats-its you make, or incorporated a services or products-based business, the next steps can be scary and…
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