How well do you engage your audience?

Accessing target audiences is growing more difficult for brands, despite the increased number of methods for reaching people. In order to effectively and genuinely communicate with and engage your audience, focus on content and methods that work both for and with your target. Take the time to ask: Who is our audience? If you understand…

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So you bought a URL…now what?

Mackbook showing Google homepage

It seems like everyone owns a website today. Nearly every domain host includes a free drag-and-drop style website builder, so anyone can design a website. This doesn’t mean that everyone is an expert, however, at filling the elements of those websites. That’s where a marketing and communications consultant like BJG Consulting comes in. The best…

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